Pointlogic, A Nielsen Company, provides customised decision-support systems to improve marketing effectiveness. Our products are backed by powerful analytical methods, extensive research and (big) data to enhance and enrich our customers' marketing tools and processes. The combination of software and analytics allows our customers to make more informed strategic and tactical business decisions, ultimately leading to greater ROI from marketing budgets.
At Pointlogic, we work in an exciting media and marketing world, which combines creativity, mathematics, econometrics and marketing analytics to maximum effect. Our expertise in these areas led to Nielsen acquiring us in 2016 to strengthen its data and planning capabilities. Pointlogic's head office is in Rotterdam, and we have further offices in London, New York, Singapore and Sao Paulo.
Pointlogic products are linked via a generic effectiveness chain covering all major aspects of the marketing cycle. We design, develop and customise marketing decision-support tools for each element of this cycle. These tools are applied to a range of media problems, such as the optimal allocation of advertising budgets, the analysis of media campaign effectiveness and tactical budget planning across offline and online media channels. Our activities are globally oriented: we have product users in more than 80 countries around the globe. With our tools, we support the decisions of large advertisers, media owners and media agencies, both on a tactical and strategic level. Together with Nielsen, we can delve deeper into the market to provide the key insights that businesses need to achieve campaign success.